Everyone wants to drive more traffic to their website. Traffic can lead to conversions, and conversions grow your business. Whether you’re trying to get more subscribers, increase sales, or develop new leads, website traffic allows you to accomplish all of those things.
The golden question when starting a business is “How do I get more traffic to my website?”
When you’re first starting out as a service-professional, creating content for social media is the reigning champion.
Publishing creative content allows you to develop a reputation as someone that’s knowledgeable in your field while also driving traffic to your website.
One of the hardest parts of getting started on social media, however, is figuring out which platforms you should publish your content.
To do this, you need to understand where your target market is. Take a look at this chart which shows the demographics of users on each platform.
Before you go running for the hills, you should know not all of this data is relevant to your business.
The image is meant to show that each platform serves a different type of person. Ideally, you should only be on a few of these platforms when you’re first starting off.
Why only a few?
As a service-professional, your manpower is limited. Even if you’re working in a small team serving local businesses, you don’t have much time to spare. That means you don’t have a lot of extra time to create valuable content while also serving your clients.
Even if you’re just starting out and you have zero clients, you will eventually be consumed by the work your clients require of you. Trying to establish a loyal following on a platform you may need be able to give attention to in the future is a waste of time.
Start small. When you cap out on clients you’re willing to take on and want to start using other platforms, be my guest. As of now, you should focus on creating highly-engaging content for just a few platforms.
A lot of my content is geared toward service-professionals. I believe they have the most trouble growing their business as they don’t have a product to show off and can’t share a lot of information on their relationships with clients. Specifically, financial advisors, lawyers, doctors, etc.
Service-professionals should focus on becoming thought leaders; individuals who have developed an authority in their niche because they conveyed knowledge about a topic they’re passionate about.
For this reason, I suggest picking two or three of these social media platforms:
Here’s what you’re going to do…
Develop articles that teach people something about your niche. If you’re a financial advisor, maybe your tax tips are unprecedented in the industry. If you’re a lawyer, maybe you have an amazing list of legal advice for small businesses.
It could be anything, just make sure you’re passionate about it and it’s not too niche. You want to be able to publish content on your topic for years. That means it should also be a space with advancement.
You’re then going to cater your article for each platform:
LinkedIn: Here, people don’t mind long articles showing up on their feed. You just need to make sure it’s informative and relatively engaging. Show off your personality and if you’re funny, add some humor. On LinkedIn, it’s appreciated.
Medium: A growing website dedicated to hosting your own blog for free. Cater your post to be informative and somewhat eccentric if you can.
Facebook: Longer posts are okay, but you should trim down your post by about 25% of whatever length you posted on LinkedIn. There’s a different type of crowd on Facebook, and they don’t always like long articles clogging up their feeds.
Twitter: Take two or three points from your article and share them here. After you tweet those two or three things, share a link to the original post on your website and include a free, unlicensed stock image. You can get some from Unsplash or Pexels. Make sure you space out your tweets during the day to get the highest likelihood of profile engagement.
If you’ve already built up a following on one of the platforms I didn’t list, don’t stop using it. In my opinion, the ones I listed are the best starting point for people trying to launch their business.