In New Zealand, sheep outnumber people by about six-to-one, according to the Allbirds website. Tim Brown, co-founder of Allbirds, decided to use that statistic and create a shoe company.

Allbirds uses Merino wool, that is, wool from sheep, to create shoes for men and women. The wool is breathable, temperature-regulating, and moisture-wicking without the itchiness and scratchiness.

The shoes are also made up of things like recycled bottles, trees, castor bean oil, recycled cardboard, and sugar. With materials like that, I’m not sure if I want to wear it or eat it. However, the modern and simplistic design of the shoes are phenomenal and on par with other competitors.

Speaking of competitors, Allbirds’ process uses 60% less energy than competitors who create shoes with synthetic materials.

TIME magazine actually called the shoe “the most comfortable in the world” in 2016. Joey Zwillinger (co-founder of Allbirds) and Tim Brown are on a mission to create shoes from natural materials in hopes of making them more sensible and sustainable.

It’s great to see a company making apparel with natural materials. It’s one of those products you read about and in your head say “It’s about time.” I’m honestly surprised I haven’t heard about these in the U.S. The styles are similar to that you see from Nike and Under Armour but for a cheaper price.

I’m eager to see if these are able to take off in the U.S. or if Nike and Under Armour are simply too ahead of the game.

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